New Strategy | Microsite.com

I Vote AdAge's Garfield as the Official Essayist for the Post Advertising Age

If we’re allowed to vote on positions like this, I’d like to vote for Advertising Age columnist Bob Garfield as the official Essayist for the Post Advertising Age. (Blogger is a far too insipid term for an insightful writer, don’t you think?)

Sure there are others who submit thoughts more often on the topic. There’s even a smart website called postadvertising.com. But no one is as clear and writes as interestingly as Sir Garfield.

“The Un-Dying of the Microsite”? (Um, I didn’t even know it was ill.)

David Armano, who writes a fantastic blog at Logic + Emotion, recently authored an article for AdAge titled “The Un-Dying of the Microsite.” The “Un-Dying”? Damn, I didn’t even realize the Microsite was ill. I guess I’ve been too busy hanging out at the 20 or so Microsites major brands have produced specifically for the Olympics. (That would be the 2008 Beijing Olympics.)

Um, Here's a Good Microsite Article. But It’s Not on this Microsite.

I’m not in the habit of giving shout-outs. But if you’ve ever wondered how to manage Microsites creep and bring them all together under one URL, here’s your article at MarketingSherpa.

The challenges multi Microsites pose are accurately spelled out here, as well as smart step-by-step instructions for unifying your campaigns.

Why Read This Blog?

Because we are entering into a Post-Advertising Age. Maybe not tomorrow. Maybe not in 6 months. But sooner than many businesses, media companies, and ad agencies would probably like. This is not news. Anymore.

Companies are going out of business as their offerings become commoditized and their strategies obsolete. People are losing their jobs to folks in Asia, soon to Africa, and some even to The Cloud. But -- and here’s my point -- during this transformation, incredible opportunities spring up every day. Unbelievably brilliant, innovative ideas that enable businesses -- large, medium, and small -- to market and sell more effectively and at a lower cost.

This blog focuses on these opportunities. From Microsites and emerging media to Open Source and free apps, I’ll sift through the noise to present what matters most, and more importantly, how you can use it now.

It is truly a brave new world. New Strategies. New Creative. New Media. New Technology. And it's coming. Quickly.

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