New Creative | Microsite.com

Microsite: The Movie

In the middle of April, Microsoft (not Microsite) employee Geert Desager decided to try something a little different to promote Microsoft’s Digital Advertising Solutions. The result is brilliant.

In 2006, one of Microsoft’s European agencies called Openhere delivered a Powerpoint presentation that explained, among other things, “how to communicate with people in this whole new age of advertising.”

The presentation went on to talk about “communicating in a more rich and meaningful way.”

Inspired by the Sequel. Not the Website.

In May 2007, Microsoft employee Geert Desager posted a brilliant video called “Break Up” with a message proclaiming his employer did indeed “get it.” That traditional media no longer connected with the consumer and that the consumer has moved on. He posted the video on a Microsite Blog at http://www.bringbackthelove.com.

Other bloggers – myself included – predicted it would go viral. It did in a huge way. Winning high praise, a huge audience and multiple awards, including a bronze lion in Cannes.

Why Read This Blog?

Because we are entering into a Post-Advertising Age. Maybe not tomorrow. Maybe not in 6 months. But sooner than many businesses, media companies, and ad agencies would probably like. This is not news. Anymore.

Companies are going out of business as their offerings become commoditized and their strategies obsolete. People are losing their jobs to folks in Asia, soon to Africa, and some even to The Cloud. But -- and here’s my point -- during this transformation, incredible opportunities spring up every day. Unbelievably brilliant, innovative ideas that enable businesses -- large, medium, and small -- to market and sell more effectively and at a lower cost.

This blog focuses on these opportunities. From Microsites and emerging media to Open Source and free apps, I’ll sift through the noise to present what matters most, and more importantly, how you can use it now.

It is truly a brave new world. New Strategies. New Creative. New Media. New Technology. And it's coming. Quickly.

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