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NetFlix demonstrates the perfect use of a corporate blog

To anyone who wonders why a company should maintain an official – or even unofficial -- blog, I present the NetFlix Blog as exhibit A.

Last Monday (remember, I don’t try to report the news, just the why-it-matters part), NetFlix experienced a major disruption, affecting its distribution and shipping centers, that prevented it from shipping all its DVDs orders for the next three days.

Why Read This Blog?

Because we are entering into a Post-Advertising Age. Maybe not tomorrow. Maybe not in 6 months. But sooner than many businesses, media companies, and ad agencies would probably like. This is not news. Anymore.

Companies are going out of business as their offerings become commoditized and their strategies obsolete. People are losing their jobs to folks in Asia, soon to Africa, and some even to The Cloud. But -- and here’s my point -- during this transformation, incredible opportunities spring up every day. Unbelievably brilliant, innovative ideas that enable businesses -- large, medium, and small -- to market and sell more effectively and at a lower cost.

This blog focuses on these opportunities. From Microsites and emerging media to Open Source and free apps, I’ll sift through the noise to present what matters most, and more importantly, how you can use it now.

It is truly a brave new world. New Strategies. New Creative. New Media. New Technology. And it's coming. Quickly.

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