Sign up today for the second Webinar: Migrating to a Transmedia World. Learn how to communicate your brand story across social media, online media, and traditional media in the Post-Advertising Age.
- Second Webinar: Migrating to a Transmedia World (seminar presented in 2 parts)
- Thursday, September 18, 12 - 1PM EST
- Free for the first 100 registrants. Click to register.
The Post-Advertising Age Webinar series features 6 Webinars that will change the way you think about advertising and marketing. It will change the way you budget. It will even change the way you look at technology and your current IT solutions.
You’ll learn about the Web 2.0 trends that have profoundly changed media and consumer behavior — and forever altered the advertising landscape. Understand how Microsites, Flickr, Twitter, The Cloud and other funny-sounding names can seriously lower your marketing budget while improving your results.
Sign up today for the Second Webinar. The first 100 registrants are free.
The Second Webinar in the Series: Migrating to a Transmedia World. Learn How to Communicate Your Brand Story across Social Media, Online Media, and Traditional Media in a Post Advertising Age.
Traditional advertising required traditional media planning, which evolved into media neutral planning. Which is all being rendered obsolete as we move into a Post-Advertising Age. What’s next? Transmedia Planning. We will present this intense, mind-expanding seminar in two parts: Part 1: Understanding Social Media and Social Networking Properties (30 minutes) ›› Understand the primary social media properties and how to establish your presence there ›› Learn how to use social media tools and online communities to engage with customers and prospects ›› Uncover the best ways to promote word of mouth through these online communities Part 2: What is Transmedia; Why Is It in the Post-Advertising Age Future; and How You Can Use It Today? (30 minutes) ›› Understand the concept of Transmedia and how companies are using it today ›› Discover how companies can (and should) use different channels to communicate different parts of their brand stories ›› Learn how you can bring together your customers into a strong brand community where they will not only share elements of your brand story but have a desire to pass it along to others ››Position your company – large, medium, and small – to migrate to this approach today |
Previous Microsite and Web 2.0 Educational Events: For the past 8 years, Bill Hanekamp has been speaking at industry-leading conferences and to Fortune 500 companies across the country extolling the virtues of Microsites, Open Source, and emerging-media trends. Conferences Direct Marketing Association Conference Search Engine Strategies Conference & Expo Chicago American Marketing Association Word of Mouth Marketing Association Annual Retail Advertising Conference Chicagoland Chamber of Commerce Companies: American Express CIGNA ESPN Harvard Law School Mitsubishi OfficeMax Philip Morris Restaurant.com Revlon Salon Selectives Sony Electronics Sony Pictures U.S. Cellular W.L. Gore (Gore-Tex)
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