New Technology | Microsite.com

Google’s G1 Phone May Not Break New Technology Ground. But It Does Usher in a New Era in Mobile Marketing.

Yesterday, T-Mobile USA and Google unveiled the first Google Android phone, called the T-Mobile G1. It goes on sale in the U.S. on T-Mobile’s network starting October 22 for $179 with a two-year service contract.

And now for something completely different

This topic really has nothing to do with Microsites. But it has a lot to do with the future of marketing because it reinforces an unstoppable trend taking place online. The concept is Open Source (not sure if it’s a formal noun, but I’m going to capitalize it anyway.)

Today, Google plans to launch a subscription-based version of its Google Apps hosted services for businesses, which offers more storage and customer support than the free, ad-supported version.

Why Read This Blog?

Because we are entering into a Post-Advertising Age. Maybe not tomorrow. Maybe not in 6 months. But sooner than many businesses, media companies, and ad agencies would probably like. This is not news. Anymore.

Companies are going out of business as their offerings become commoditized and their strategies obsolete. People are losing their jobs to folks in Asia, soon to Africa, and some even to The Cloud. But -- and here’s my point -- during this transformation, incredible opportunities spring up every day. Unbelievably brilliant, innovative ideas that enable businesses -- large, medium, and small -- to market and sell more effectively and at a lower cost.

This blog focuses on these opportunities. From Microsites and emerging media to Open Source and free apps, I’ll sift through the noise to present what matters most, and more importantly, how you can use it now.

It is truly a brave new world. New Strategies. New Creative. New Media. New Technology. And it's coming. Quickly.

About the Author