What a surpise? CBS reports ad sales declined precipitously in Q4.

CBS Corp.'s fourth-quarter net income fell 15%, reflecting station sales and sliding advertising sales. Advertising sales dropped 7%. Radio revenue slid 10%.

OK. Now I’m just piling on. But I spent years listening to the ad guys telling me this day would never come, and TV advertising was and will be king of all marketing efforts. I even remember a lunch with a few big muckety-mucks (short for high-muck-a-mucks) at CBS who made fun of me for even suggesting that TiVo would have an influence on their business. “Hey, it’s only 2% of U.S. households,” they insisted. “Call me when it reaches 20% or higher.”

I tried to call them, but neither works at CBS anymore.

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Why Read This Blog?

Because we are entering into a Post-Advertising Age. Maybe not tomorrow. Maybe not in 6 months. But sooner than many businesses, media companies, and ad agencies would probably like. This is not news. Anymore.

Companies are going out of business as their offerings become commoditized and their strategies obsolete. People are losing their jobs to folks in Asia, soon to Africa, and some even to The Cloud. But -- and here’s my point -- during this transformation, incredible opportunities spring up every day. Unbelievably brilliant, innovative ideas that enable businesses -- large, medium, and small -- to market and sell more effectively and at a lower cost.

This blog focuses on these opportunities. From Microsites and emerging media to Open Source and free apps, I’ll sift through the noise to present what matters most, and more importantly, how you can use it now.

It is truly a brave new world. New Strategies. New Creative. New Media. New Technology. And it's coming. Quickly.

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