Microsite.com

The general concept of a Microsite.

A Microsite is a marketing tool. Used by companies of all sizes to deliver focused content that promotes specific products or services. A Microsite sells. It inspires. It engages its audience and solicits responses, interactions, even word-of-mouth referrals. It’s a 24-hour digital sales rep that sells like your best sales rep on the rep’s best day. It has the potential to produce phenomenal results – like boost sales 128%, attract one million visitors in two weeks, or build a brand out of a no-name product almost overnight (all real examples, by the way).

For most organizations, it is not your main website – which probably took years to build, created an irreparable schism between your marketing and IT departments, and needs to accommodate many objectives and stakeholders, from H.R. and customer inquiries to legal and recruiting.

A Microsite can have a stand-alone vanity or promotional web address (called a URL) like www.subservientchicken.com. Or it can be a destination on someone else’s site like www.myspace.com/Honda. It could even be a site only for mobile phones.

It can be any size and use any technology – which these days is darn near free, thanks to Google and others.

It can be a lot of things, but first and foremost, it is a marketing tool. And that has substantial consequences for the way it’s designed, built, and managed.

To receive an in-depth education on how you can use Microsites and Web 2.0 trends to transform your marketing and grow your business, click here.