It's the end of Traditional Marketing as we know it

In case anyone missed the articles in most major papers today, a new study found that a majority of marketers believe that television advertising has become less effective.

The specifics: The TV & Technology survey was done by the Association of National Advertisers, a trade group, and Forrester Research. Conducted last month, the study is based on a survey of 78 advertisers across a variety of industries. It found that 62% of marketers believe TV ads have become less effective in the past two years.

O.K., so the research is just confirming something everyone in the advertising industry has known for years – and some have been afraid to admit.

But it is nice to have it confirmed. Again.

My only question: What the hell are the other 38% thinking?

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Why Read This Blog?

Because we are entering into a Post-Advertising Age. Maybe not tomorrow. Maybe not in 6 months. But sooner than many businesses, media companies, and ad agencies would probably like. This is not news. Anymore.

Companies are going out of business as their offerings become commoditized and their strategies obsolete. People are losing their jobs to folks in Asia, soon to Africa, and some even to The Cloud. But -- and here’s my point -- during this transformation, incredible opportunities spring up every day. Unbelievably brilliant, innovative ideas that enable businesses -- large, medium, and small -- to market and sell more effectively and at a lower cost.

This blog focuses on these opportunities. From Microsites and emerging media to Open Source and free apps, I’ll sift through the noise to present what matters most, and more importantly, how you can use it now.

It is truly a brave new world. New Strategies. New Creative. New Media. New Technology. And it's coming. Quickly.

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