Google’s G1 Phone May Not Break New Technology Ground. But It Does Usher in a New Era in Mobile Marketing.


Yesterday, T-Mobile USA and Google unveiled the first Google Android phone, called the T-Mobile G1. It goes on sale in the U.S. on T-Mobile’s network starting October 22 for $179 with a two-year service contract.

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I Vote AdAge's Garfield as the Official Essayist for the Post Advertising Age


If we’re allowed to vote on positions like this, I’d like to vote for Advertising Age columnist Bob Garfield as the official Essayist for the Post Advertising Age. (Blogger is a far too insipid term for an insightful writer, don’t you think?)

Sure there are others who submit thoughts more often on the topic. There’s even a smart website called postadvertising.com. But no one is as clear and writes as interestingly as Sir Garfield.

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Um, Here's a Good Microsite Article. But It’s Not on this Microsite.


I’m not in the habit of giving shout-outs. But if you’ve ever wondered how to manage Microsites creep and bring them all together under one URL, here’s your article at MarketingSherpa.

The challenges multi Microsites pose are accurately spelled out here, as well as smart step-by-step instructions for unifying your campaigns.

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What Does Google’s Chrome Launch Mean to Marketers?


Google launches today its own web browser, called Chrome, designed to make it faster to browse the Web and easier to run applications without downloading software to a computer.

(Apparently, however, launching today means at some point today... It’s no where to be found yet.)

What does this mean to today’s marketer? Nothing in the near term. Google’s latest salvo in its war with Microsoft for world dominance simply lays the groundwork for future battles that will absolutely affect marketing – and of course, websites and applications.

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