February, 2008 | Microsite.com

What a surpise? CBS reports ad sales declined precipitously in Q4.

CBS Corp.'s fourth-quarter net income fell 15%, reflecting station sales and sliding advertising sales. Advertising sales dropped 7%. Radio revenue slid 10%.

It's the end of Traditional Marketing as we know it: Part II

To follow up on last week's news about advertisers losing faith in TV advertising, today's WSJ states that online video has been a real hit and a real threat to broadcast TV (who knew?).

Americans watched more than 300 million videos on Google's YouTube in December alone, and the amount of time spent watching video online grew 34% last year.

Worse, according to the article, Google's new plans to wring advertising revenue out of online video could eventually cause broadcasters a lot of pain.

It's the end of Traditional Marketing as we know it

In case anyone missed the articles in most major papers today, a new study found that a majority of marketers believe that television advertising has become less effective.

The specifics: The TV & Technology survey was done by the Association of National Advertisers, a trade group, and Forrester Research. Conducted last month, the study is based on a survey of 78 advertisers across a variety of industries. It found that 62% of marketers believe TV ads have become less effective in the past two years.

Why Read This Blog?

Because we are entering into a Post-Advertising Age. Maybe not tomorrow. Maybe not in 6 months. But sooner than many businesses, media companies, and ad agencies would probably like. This is not news. Anymore.

Companies are going out of business as their offerings become commoditized and their strategies obsolete. People are losing their jobs to folks in Asia, soon to Africa, and some even to The Cloud. But -- and here’s my point -- during this transformation, incredible opportunities spring up every day. Unbelievably brilliant, innovative ideas that enable businesses -- large, medium, and small -- to market and sell more effectively and at a lower cost.

This blog focuses on these opportunities. From Microsites and emerging media to Open Source and free apps, I’ll sift through the noise to present what matters most, and more importantly, how you can use it now.

It is truly a brave new world. New Strategies. New Creative. New Media. New Technology. And it's coming. Quickly.

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