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Before getting into the most unsightly yet hottest trend in Microsite content today, let’s review two relevant events from the past:

This topic really has nothing to do with Microsites. But it has a lot to do with the future of marketing because it reinforces an unstoppable trend taking place online. The concept is Open Source (not sure if it’s a formal noun, but I’m going to capitalize it anyway.)

Today, Google plans to launch a subscription-based version of its Google Apps hosted services for businesses, which offers more storage and customer support than the free, ad-supported version.

This past holiday season, you probably received an email from a co-worker who had “elfed” himself. I think we all did. In fact, I think every single breathing individual in the continental United States received a freakin’ email that linked him to the www.elfyourself.com Microsite for OfficeMax. Once at the site, we were treated to a co-worker’s head superimposed on an elf, doing, among other dances, the Maccerena. Good Lord, this was disturbing, but that’s besides the point. This thing went über-viral.

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