Why not just use a Facebook Fan Page?

This can be answered easily: Control.

Facebook Pages offer a great many benefits, but you don’t control it. Facebook does. And you are therefore subject to the whims of that organization. Facebook controls the medium, the data, even access to your own information. And what may be good and working for you today may be changed or gone tomorrow.

“Hey, what happened to my database of customers?” might be a question you’d be asking yourself someday on Facebook.

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