Post-Advertising Age consultants have a different mindset. They’re comfortable with targeting algorithms as much as people. With telling stories more than simply creating ads. With using Open Source and free apps to build web-based solutions. With understanding that media includes maintaining profiles on social networking sites as well as negotiating a good CPM, CCP, and CPI. They’re also hard to find. Unless you know where to look. Talk to someone now.
STRATEGY CONSULTANTSWe help a company evolve its marketing plan away from a wasteful “Push” approach using traditional media to an approach that attracts and engages a company’s audience using the right creative content, technology, social media, and paid media. |
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CREATIVE STORYTELLERSA creative’s role has fundamentally changed since agencies of yore. Today, they don’t think in terms of headlines and print ads. Nor are they constrained by 30-second limits. Today, creatives aim to tell stories and start conversations. To add value to customers’ lives and to encourage word of mouth. They use words and images, of course, but they also use features and technology to give people the ability to do things. |
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USER EXPERIENCE CONSULTANTSUser experience design is a highly multi-disciplinary field, incorporating aspects of psychology, anthropology, computer science, graphic design and industrial design. This expertise is used to ensure web interfaces are intuitive and effective. |
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TECHNICAL CONSULTANTSOpen Source, AJAX, APIs, Widgets, Utility Computing have completely changed Web development — even IT in general, though the tech guys don’t like to admit it. Feature-rich, technologically advanced projects that once required a team of 10 and 5 months to build can now be done by 3 people in a week. By taking advantage of Google, Amazon, Ning, WordPress, and many more ingenious tools, we bring brilliant solutions to our clients quickly and efficiently in an Open Source environment so the client owns it - and is not held hostage by a proprietary system or people. |
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MEDIA CONSULTANTSMedia strategies are no longer based solely on CPM, demographics and geography. We also focus on earned media, social media as well as search and rankings. The target audience today is part people and part algorithms. |
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