A well-told story is magical. It captures attention, inspires, and encourages action. And what all good salespeople and marketing executives know, it sells.
We know through scientific studies people learn and assimilate information through stories much more than they do through charts, graphs, and statistics.
It’s been demonstrated time and again that stories can be a potent persuasive tool because they appeal to an individual’s emotions and capacity for empathy.
If you want to shape beliefs and change minds, tell a story.